Will London 2012 sponsors BP, Dow, EDF and Rio Tinto tarnish the Olympic brand?
In just seven months London opens its doors to the world for the ‘greatest show on earth’ and while the 2012 Olympics have been billed as the ‘greenest Games ever’, there are concerns that the corporate sponsors and partners whose logos will forever be associated with the 2012 Games do not live up to the ‘Olympic spirit’.
See http://www.theecologist.org/News/news_analysis/1165157/will_london_2012_sponsors_bp_dow_edf_and_rio_tinto_tarnish_the_olympic_brand.html.
Winners and losers: The human price of Olympic gold
The metal for the 2012 medals will come from Salt Lake City and the Gobi desert. Richard Harkinson introduces activists fighting Rio Tinto plc’s hazardous mines
See http://www.redpepper.org.uk/winners-and-losers/.