Spoof paper attacks Games sponsors ‘abuse’
Campaigners, including one wearing a giant head of Olympics chief Lord Coe, handed out copies of what resembles a popular former London evening paper, which attacks Games sponsors for alleged human and environmental abuse.
As event winners mount podiums, the paper reports charges that Rio Tinto, which supplied the medals, is responsible for hundreds of premature deaths each year through air pollution in the Salt Lake City area of the US state of Utah.
More information can be viewed at:
<http://www.marketingmagazine.co.uk/News/MostEmailed/1144527/BP-EDF-targeted-spoof-newspaper/a>
http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=49788&c=1
The paper can be viewed below: