On a recent visit to Bhubaneswar, the capital of the large eastern state of Odisha, I found the airport plastered with advertisements and slogans expressing the nurturing, socially conscious side — caring for the poor, growth with inclusive values, creating happiness — of the many steel and aluminum companies that have major operations in one of India’s poorest but most mineral-rich and business-friendly states.
The most prominent voice in this cluster belonged to Vedanta, a London Stock Exchange-listed “globally diversified natural resources group with wide-ranging interests in aluminium, copper, zinc, lead, silver, iron ore, oil and gas and power,” headed by Anil Agarwal, one of India’s richest and most controversial businessmen.
Read about what the advertisements did not say…
See http://www.bloomberg.com/news/2012-04-24/mining-company-s-pr-campaign-backfires-in-india.html.